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Product Information Management
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not …
Sustainable Fashion
This edited volume comprises ideas, visions, strategies, and dreams of entrepreneurs, managers, scientists and political experts who share their best practice experience relating …
Integrated Business Planning
This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from …
Operational Excellence
As industrial companies are placing a higher focus on operations, this book comes at the right time with a compilation of basic concepts of Operational Excellence and their …
Customer Knowledge Management
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. …
Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the …
Conflict Management
This book draws on a wide range of practical examples to describe how conflicts within organisations are traditionally managed and the complementary conflict management methods …
Effective Complaint Management
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective …
Engaged Leadership
This professional book examines the concept of engaged leadership. Specifically, it focuses on the need for leaders in personal and professional realms, for-profit and non-profit, …
Achieving Organizational Excellence
This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold …
China Business 2.0
China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized by China’s diminishing low-cost advantage and increased local …
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it …