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Leading Through Bias
This book will address bias head on, recognising that we cannot completely eliminate bias as it is intricately woven into the way our human brain functions, but we can certainly …
Servitization Strategy
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they …
Valuing Customer Engagement
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. …
Competitive Digital Innovation
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms …
Transformative Marketing
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that …