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Analysing Quantitative Data for Business and Management Students
In Analysing Quantitative Data, Charles A. Scherbaum and Kristen M. Shockley guide the reader through Understanding Quantitative Data Analysis, Basic Components of Quantitative …
Collecting Qualitative Data Using Digital Methods
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by …
Analysing Quantitative Survey Data for Business and Management Students
In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory …
Conducting Classic Grounded Theory for Business and Management Students
Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by …
Template Analysis for Business and Management Students
In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main …
Conducting Research Interviews for Business and Management Students
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, …
Conducting Case Study Research for Business and Management Students
In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case …
Conducting Focus Groups for Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their …
Designing Research Questionnaires for Business and Management Students
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, …
Using Conversation Analysis for Business and Management Students
In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research …
Conducting Action Research for Business and Management Students
In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively …
Conducting Necessary Condition Analysis for Business and Management Students
Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by …