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Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. …
Discovering Statistics Using R and RStudio
Taking you on a voyage of discovery through R and RStudio, this completely updated second edition combines real-world examples and humour with a hands-on 'how to' approach that …
Digital Business
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, …
Inclusive Ethnography
How can you do ethnographic field research in a safe way for you and the people you work with? In this nuanced, candid book, researchers from across the globe discuss core …
Constructing Research Questions
A key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions. In this text, Alvesson and Sandberg have …
Analyzing Text and Discourse
Choose the right methodological tools to answer your research question and know how to use them with this anthology of textual analysis approaches. Each chapter provides not only …
Mathematics Explained for Primary Teachers
Build your confidence in the primary classroomDeepen your own mathematical subject knowledgeDiscover why generations of primary teachers have relied on Derek Haylock’s explanations …
Social Psychology
This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters …
Qualitative Research Methods for Business Students
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical …
Understanding and Applying Assessment in Education
All teachers are responsible for assessing the children they teach, and the outcomes of any assessment are important for individual learners, schools and wider education systems. …
Anti-Oppressive Social Work Practice
Grounded in principles and values of fairness and equality, anti-oppressive practice (AOP) lies at the heart of social work and social work education. This book will equip you with …
Statistical Literacy
In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin? This book breaks statistical terms and concepts down in a …