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Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations …
Human Resource Management for the Event Industry
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event …
Events Design and Experience
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the …
Risk Management for Events
Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in …
Event Studies
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and …
Management of Event Operations
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue …
Innovative Marketing Communications
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all …