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Brand Storytelling
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, …
Transforming the B2B Buyer Journey
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in …
Learning Technology
Learning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and their aims is key to successful …
B2B Customer Experience
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such …
Lowe's Transport Manager's and Operator's Handbook 2023
Lowe's Transport Manager's and Operator's Handbook 2023 provides a complete overview of the operational guidance governing the UK's road transport operators. With the uncertainty …
Introduction to People Analytics
How can HR practitioners with little or no experience of analytics feel confident in their ability to find, analyse and use workforce data to make better business decisions? This …
The 30 Day MBA
Accelerate your career and transform your skillset without the commitment or cost of an MBA. This internationally bestselling book distils the full insights of an MBA, providing a …
Confident Data Science
The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and …
Fashion Brand Management
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand …
People and Data
People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together …
Building a Culture of Inclusivity
Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert …
Decoding the Metaverse
Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative …