Sökt på: Böcker från förlaget kogan page ltd
totalt 1 287 träffar
Planning and Managing Public Relations Campaigns
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides …
Emotional Intelligence Coaching
Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both …
Armstrong's Handbook of Human Resource Management Practice
Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with …
Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing …
Digital Marketing in Practice
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life …
The New Strategic Selling
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller …
Brand Storytelling
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, …
Data Strategy
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and …
Ultimate IQ Tests
IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. …
Using Behavioral Science in Marketing
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR …
Digital Branding
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide …
Neuroscience for Coaches
Many coaching tools and techniques are now well established, but how do they actually work? The third edition of Neuroscience for Coaches answers this question to help coaches and …