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Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing …
Digital Marketing Handbook
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. …
Questionnaire Design
Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good data is central to …
Change Makers
SHORTLISTED: Business Book Awards 2023 - Work & LifeWe've come some way in the fight for equality in the workplace, but we aren't finished yet. Join the women who are finding a …
Introduction To Employment Law
Written specifically for HR and business students, Introduction to Employment Law is a clear, accessible and jargon-free guide to UK employment law and how it applies in practice. …
Event Planning and Management
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced …
Coaching People through Organizational Change
SHORTLISTED: Business Book Awards 2023 - Change & SustainabilityHow can I coach employees effectively when business change is constant? What tools and techniques can I use both …
Managing Workplace Health and Wellbeing during a Crisis
During the Covid-19 pandemic, almost half of Americans reported that the crisis had a negative effect on their mental health. In the UK, the financial crisis of 2008 resulted in a …
How to Manage People
Bestselling author Michael Armstrong provides valuable insight into the skills required to be an effective manager, helping you get the best from your staff through motivation, …
Investing Explained
Maximize your chances of investment success with this accessible and profitable guide which pulls away the curtain to put you on a level footing with the professionals - and points …
Studying Human Resource Management
Studying Human Resource Management is an ideal textbook for anyone studying the CIPD Associate Diploma in People Management.Fully updated throughout, this book provides thorough …
Talent Intelligence
Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and …