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Relationship Marketing in Sports
häftad,
2009,
Engelska,
ISBN 9780750684958
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key …
Marketing and Football
häftad,
2006,
Engelska,
ISBN 9780750682046
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to …