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Every Page is Page One
DITA for Print
Content Strategy
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content …
The Secret Life of Word
The Secret Life of Word: A Professional Writer's Guide to Microsoft Word Automation, looks at Word from the perspective of technical and other professional writers. It gives …
Business Matters
When Bette Frick launched her freelance writing and editing business in 1990, not having completed formal business training meant she would make more than a few mistakes. But not …
XProc 3.0 Programmer Reference
XProc 3.0 is a programming language for processing XML, JSON, and other documents in pipelines. XProc chains conversions and other steps, allowing for potentially complex …
Personalization Paradox
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in …
The Language of Localization
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every …
Voice and Tone Strategy
Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and …
Voice and Tone Strategy
Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and …
Content Strategy
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content …