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Management Control with Integrated Planning
Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized. This requires a management control system that …
User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact …
Creating Innovation Spaces
This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical …
Programmatic Advertising
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to …
Strategies in Failure Management
This book offers a comprehensive overview of failure in business, management and consulting. It features contributions by experts from diverse fields, who share unique insights …
Bridging Cultural Barriers
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers …
Managing Sports Teams
This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of …
The Two Sides of the Business Family
This book focuses on a central success factor for family businesses: maintaining the decision-making ability over generations while not jeopardizing the business due to family …
Neuromarketing in Business
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …
Agile Marketing Performance Management
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an …
Toolbox for Marketing and Management
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of …
A Holistic Approach to Process Optimisation
This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on …