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Bang for the buck : the science of creating effective marketing
häftad,
2022,
Engelska,
ISBN 9789187791314
As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different …
Modularization : the art of making more by using less
danskt band,
2017,
Engelska,
ISBN 9789187791260
In his book, Modularization, Martin Sköld shows how companies and organizations in all industries, can release their greatest competitive potential. Although this potential exists, …
This is Lean
pocket,
2012,
Engelska,
ISBN 9789198039306
Lean is the most widespread management philosophy of our time and is currently present in every industry, yet the concept is still vaguely defined and widely misunderstood. This is …