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totalt 11 träffar
Marketing Perspectives
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant …
Marketing Communications
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help …
Enterprise: Concepts and Issues
* Thorough examination of entrepreneurialism and its place in society an business today; * Uncovers the origins and development of entrepreneurialism, and addresses the drivers, …
Essentials of Digital Marketing
* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and …
Introducing Management in a Global Context
Managing a global business introduces particular challenges; managers must decide whether to standardize and centralize or to devolve key decisions to local markets, how to handle …
Project Management
Project management tools and techniques are an essential and integral part of all disciplines and industries. Project Management provides readers from different backgrounds with an …
Research Methods for Business and Management
This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to …
Research Methods for Accounting and Finance
Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by …
Enterprise and its Business Environment
* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains …
Commercial Law
The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know …
Fundamentals of Marketing
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside …