Sökt på: Böcker från förlaget lID Publishing
totalt 327 träffar
Leader as Healer
Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore embodied; grounded and therefore …
Effective Modern Coaching
Written by one of the world's leading business coaches, this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach who wants to …
The Smart Branding Book
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one …
Madison Avenue Manslaughter
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the …
A Data-Driven Company
Are you planning to start working with big data, analytics or AI, but don't know where to start or what to expect? Have you started your data journey and are wondering how to get …
How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's …
Madison Avenue Makeover
In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" …
Business Bullshit Book
If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the …
The Execution Revolution
Company strategies and initiatives are crucial for success, yet an astonishing 80% of such initiatives fail in execution. Implementing and executing a strategy or initiative is one …
Not Knowing
In order to thrive in these worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique …
The Smart Advertising Book
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how …