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Early Language Learning and Teaching: Pre-A1-A2
Young language learners deserve a well-planned, age-appropriate, and communicative language experience – one that will develop their self-esteem and motivate them to continue …
Financial accounting theory : an accounting quality approach
This book provides the reader with a broad overview of research and the conceptual reasoning behind financial reporting. We adopt the perspective that financial accounting theory …
Strategizing communication : theory and practice
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of …
Unboxing marketing : creating value for consumers, firms, and society
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …
Business marketing : managing value creation
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on …
Change Management
Why are some organizational changes successful while others face opposition within the organization and fail to have the desired effect? The key to success is change management. …
Theories and perspectives in business administration
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many challenges faced by students of …