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Operations in an Omnichannel World
häftad,
2020,
Engelska,
ISBN 9783030201210
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at …
Channel Strategies and Marketing Mix in a Connected World
häftad,
2021,
Engelska,
ISBN 9783030317355
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four …