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Research Handbook on Human Resource Management and Disruptive Technologies
This comprehensive Research Handbook examines the fundamental influence of emerging disruptive technologies, such as artificial intelligence, online platforms, the internet of …
Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketingresearch paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection …
Handbook of Islamic Marketing
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The …
Research Handbook of Global Leadership
This timely Research Handbook brings together a group of internationally renowned scholars to take a fresh look at global leadership, querying in what way leaders, teams, firms, …
Handbook of Research on Identity Theory in Marketing
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these …
Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Handbook of Research on Asian Entrepreneurship
Asia is highly regarded as one of the fastest growing regions in the world, and this unique Handbook focuses on the internationalization process and entrepreneurial dynamics of …
Handbook of Marketing Analytics
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation …
Research Handbook of International and Comparative Perspectives on Diversity Management
This Research Handbook offers, for the first time, a comparative approach to current diversity management concerns facing nations. Spanning across 19 countries and pan Africa, it …
Handbook of Research on Comparative Human Resource Management
This unique and path-breaking Handbook explores the issue of comparative Human Resource Management (HRM) and challenges the notion that there can be a ‘one best way’ to manage HRM. …
Handbook of Healthcare Management
The Handbook of Healthcare Management is a comprehensive examination of key management practices for global healthcare organizations, arguing that insight into and implementation …
Handbook on Research in Relationship Marketing
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of …