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With the growth of spin and the loss of faith in business leaders, a business that follows the strategic principles in this guide can build trust among customers, suppliers, …

From flowerpower to hippie mafia - the story of the LSD counterculture.

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafes that are open on …

The motivational analogy of the sea informs this management guide for directing life goals to calmer waters, gathering speed, and eventually steering toward success in life. …