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Build Better Products
Its easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, …
Eye Tracking the User Experience
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experiencethe first how-to …
User Experience Team of One
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether …
Closing the Loop
As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. …
Duly Noted
Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated …
Mental Models
There is no single methodology for creating the perfect productbut you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models …
Web for Everyone
If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or …
Right Way to Select Technology
Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a …
See What I Mean
If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in …
Design Is The Problem
Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other …
Managing Chaos
Few organizations realize a return on their digital investment. Theyre distracted by political infighting and technology-first solutions. To reach the next level, organizations …
Blind Spot
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term …