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Social Psychology, Global Edition
For courses in Social Psychology Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. …
Vector Basic Training
Attention, designers, it's time to get serious about your creative process. For too long you've allowed yourself to go soft, relying on your software to do all of your creative …
Forty Studies that Changed Psychology, Global Edition
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Principles of Marketing
Visual Toolbox, The
Simply having a certain camera or lens isn't going to make you a better photographer. So, what will? Understanding your camera. Thinking differently. Studying photographs and …
Stats: Data and Models, Global Edition
For courses in Introductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016 GAISE Report revision, …
Consumer Behaviour E Book
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately …
University Physics with Modern Physics, Global Edition
Develop your understanding of how to use similar steps in your problem-solving approaches For courses in calculus-based physics. University Physics with Modern Physics, 15th …
Domain-Driven Design
Domain-Driven Design fills that need. This is not a book about specific technologies. It offers readers a systematic approach to domain-driven design, presenting an extensive set …
Must-Win Battles
Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to …