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The Rise and Fall of Mass Communication
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, …
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It …
Communication in Political Campaigns
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from …
Communication in Political Campaigns
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., …
Digital Media, Online Activism, and Social Movements in Korea
Digital Media, Online Activism, and Social Movements in Korea deepens the current understanding of online activism and its impacts on society by highlighting how various forms of …
Presidential Candidate Images
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more …
A Functional Analysis of Political Television Advertisements
A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political …
Political Election Debates
Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are …
Campaign 2000
Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication …