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Digital Luxury
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case …
Marketing and Designing the Tourist Experience
The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. …
Food and Experiential Marketing
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This …
Experiential Marketing
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same …
The Rise of Positive Luxury
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR …
Experiential Marketing
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map …
Design Thinking for Food Well-Being
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical …