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Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Understanding the Professional Buyer
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Global Account Management
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to …
Key Marketing Skills
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, …