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How Cool Brands Stay Hot
klotband,
2015,
Engelska,
ISBN 9780749476007
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach …
How Cool Brands Stay Hot
pocket,
2016,
Engelska,
ISBN 9780749477172
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses …