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Boundary-Spanning Marketing Organization
??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing …
ISE International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan …
Global Business Today
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning …
The Reign of the Customer
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on …