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Winning at New Products, 5th Edition
pocket,
2017,
Engelska,
ISBN 9780465093328
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so …
Product Leadership
inbunden,
2005,
Engelska,
ISBN 9780465014330
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that …
Product Development For The Service Sector
inbunden,
1999,
Engelska,
ISBN 9780738201054
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service …