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R for Marketing Research and Analytics
E-bok,
2019,
Engelska,
ISBN 9783030143169
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R …
Python for Marketing Research and Analytics
E-bok,
2020,
Engelska,
ISBN 9783030497200
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic …
R For Marketing Research and Analytics
E-bok,
2015,
Engelska,
ISBN 9783319144368
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal …