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Mastering the Globalization of Business
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that …
Mastering the Business Environment
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, …
Mastering Customer Relations
This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been …
Mastering Team Leadership
Team working is vital to organisational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require …