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Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It …
Advances in Photogrammetry, Remote Sensing and Spatial Information Sciences: 2008 ISPRS Congress Book
Published on the occasion of the XXIst Congress of the International Society for Photogrammetry and Remote Sensing (ISPRS) in Beiijng, China in 2008, Advances in Photogrammetry, …
Advances in Photogrammetry, Remote Sensing and Spatial Information Sciences: 2008 ISPRS Congress Book
Published on the occasion of the XXIst Congress of the International Society for Photogrammetry and Remote Sensing (ISPRS) in Beiijng, China in 2008, Advances in Photogrammetry, …
Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It …
Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It …