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New-Product Diffusion Models
häftad,
2011,
Engelska,
ISBN 9781441949639
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and …
Från
2654 kr
Marketing Research and Modeling: Progress and Prospects
inbunden,
2003,
Engelska,
ISBN 9781402075964
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work …
Från
3046 kr