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New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and …
Leveraging Japan
Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work …
Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization …