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Services Marketing: People, Technology, Strategy (Eighth Edition)
E-bok,
2016,
Engelska,
ISBN 9781944659035
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively …
Winning In Service Markets: Success Through People, Technology And Strategy
E-bok,
2016,
Engelska,
ISBN 9781944659073
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and …