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Youth Marketing to Digital Natives
inbunden,
2021,
Engelska,
ISBN 9781839109294
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and …
Strategies for the Digital Customer Experience
inbunden,
2022,
Engelska,
ISBN 9781800371880
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital …