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Integrated Advertising, Promotion, and Marketing
E-bok,
2023,
Engelska,
ISBN 9781000999600
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance …
Från
704 kr
Integrated Advertising, Promotion, and Marketing
inbunden,
2023,
Engelska,
ISBN 9781032504070
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance …
Från
551 kr