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Handbook of Research in International Marketing, Second Edition
inbunden,
2011,
Engelska,
ISBN 9781849803021
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations …
Handbook of Research in International Marketing
häftad,
2005,
Engelska,
ISBN 9781845426361
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international …
Från
944 kr