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totalt 3 träffar
Marketing - The Retro Revolution
E-bok,
2001,
Engelska,
ISBN 9781446232309
`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing …
Från
945 kr
Brands and Branding
E-bok,
2016,
Engelska,
ISBN 9781473988040
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and …
Från
526 kr
Writing Marketing
E-bok,
2005,
Engelska,
ISBN 9781847871107
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all …