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totalt 27 träffar
Post-2015 UN Development
In 2000, at the United Nations Millennium Summit, world leaders agreed to the Millennium Declaration. The Declaration included development targets to be reached by 2015, which were …
Innovation in Public Services
In response to changes in internal needs, external organizational environments, and the expectations of shareholders – most notably, citizens and politicians – innovation is now an …
Romancing the Market
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as …
Imagining Marketing
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' …
Brand Mascots
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one …
United Nations Development Programme and System (UNDP)
This volume provides a short and accessible introduction to the organization that serves as the primary coordinator of the work of the UN system throughout the developing world …
The International Trade Centre
In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this …
The Routledge Handbook of Religion, Mass Atrocity, and Genocide
The Routledge Handbook of Religion, Mass Atrocity, and Genocide explores the many and sometimes complicated ways in which religion, faith, doctrine, and practice intersect in …
Time, Space, and the Market
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a …
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) …
Designers' Shakespeare
Theatre Design involves everything seen on stage: not only scenery but costumes, wigs, makeup, properties, lighting, sound, even the shape and material of the stage itself. …