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Intelligent Marketer's Guide to Data Privacy
E-bok,
2019,
Engelska,
ISBN 9783030037246
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in …
Customer Engagement Marketing
E-bok,
2017,
Engelska,
ISBN 9783319619859
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for …