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Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation
E-bok,
2019,
Engelska,
ISBN 9789813273399
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a …
Involving Customers In New Service Development
E-bok,
2006,
Engelska,
ISBN 9781908979773
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of …