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Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for …
Marketing Analytics
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the …
The Intelligent Marketer’s Guide to Data Privacy
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in …
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have …