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On Purpose
E-bok,
2015,
Engelska,
ISBN 9780749471927
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose …
Myths of Branding
E-bok,
2022,
Engelska,
ISBN 9781398608160
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding …