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Lernen in Standardisierungsprozessen
häftad,
2008,
Tyska,
ISBN 9783834911186
GELEITWORT Die Erkenntnis, dass der Etablierung von Standards eine große Bedeutung für den Markterfolg technologischer Innovationen zukommt, ist nicht nur in der Wirtschaftspraxis …
Key Account Management in Business-to-Business Markets
häftad,
2006,
Engelska,
ISBN 9783835005174
Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key …
Customer Processes in Business-to-Business Service Transactions
häftad,
2006,
Engelska,
ISBN 9783835006010
Services cannot be produced without customer participation. This aspect involves significant consequences for services management. The integration of the customer and the …