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Fundamentals of Business-to-Business Marketing
E-bok,
2015,
Engelska,
ISBN 9783319124636
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business …
Customer Success Management
E-bok,
2023,
Engelska,
ISBN 9783031261787
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business …