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Brand Gap, The
häftad,
2005,
Engelska,
ISBN 9780321348104
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Brand Flip, The
häftad,
2015,
Engelska,
ISBN 9780134172811
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering …