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Identity-Based Brand Management
E-bok,
2023,
Engelska,
ISBN 9783658401894
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers …
Identity-Based Brand Management
E-bok,
2017,
Engelska,
ISBN 9783658135614
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of …