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Relationship marketing and customer relationship management
The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its …
Introduction to the World's Major Religions
World religions and religious diversity are increasingly being taught in schools. This trend reflects the changing religious landscape of the United States with significant new …
Dark Secrets Of The Terascale, The (Tasi 2011) - Proceedings Of The 2011 Theoretical Advanced Study Institute In Elementary Particle Physics
This volume is a compilation of the lectures at TASI 2011, held in Boulder, Colorado, June 2011. They cover topics in theoretical particle physics including the Standard Model and …
On the Population and Mortality of Calcutta
Let Me Explain...
The Church
The Church is an institution run by people not worthy of God they are using the church as front for something very sinister. This becomes very real life changing situation for a …
Chasing Casey
Arthur Machen
Arthur Machen: Critical Essays offers a study of the works by Arthur Machen (1863-1947), the Welsh writer who has attracted a cult following for decades, especially among fans and …
Handbook of Chitosan Research & Applications
Chitosan is a partially deacetylated derivative of chitin, a natural polysaccharide extracted from crustaceans, insects and certain fungi. Owing to its unique properties such as …
Foresight and Precaution
This volume contains 228 papers from the Proceedings of ESREL 2000, SARS and SRA-Europe annual conference, covering: health risks; structural reliability; data collection; human …
Microstructural Geochronology
Microstructural Geochronology Geochronology techniques enable the study of geological evolution and environmental change over time. This volume integrates two aspects of …
Relationship marketing and CRM
Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to …