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Success in Social Marketing
häftad,
2022,
Engelska,
ISBN 9781032223247
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the …
Från
496 kr
Perspectives in Marketing, Innovation and Strategy
inbunden,
2023,
Engelska,
ISBN 9781032360898
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies …
A Stakeholder Approach to Corporate Social Responsibility
häftad,
2024,
Engelska,
ISBN 9781032836843
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its …