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Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin …
Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. …
Principles of Marketing, Global Edition
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly …
Principles of Marketing Scandinavian Edition
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to …
Marketing for Hospitality and Tourism, Global Edition
Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that …
Strategic Marketing for Non-Profit Organisations
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection …
Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students …
Principles of Marketing
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical …
Principles of Marketing
DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a …
Framework for Marketing Management, A, Global Edition
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined …