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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
inbunden,
2006,
Engelska,
ISBN 9780071454094
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, …
High Visibility, Third Edition
inbunden,
2006,
Engelska,
ISBN 9780071456807
The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established …