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Marketing Moves
klotband,
2001,
Engelska,
ISBN 9781578516001
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, …
Consumer Neuroscience
klotband,
2017,
Engelska,
ISBN 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …